Establishing brand clarity

Branding meaning

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding process:

  • Is your logo identifiable, easy to recognize?
  • Is your slogan telling the right message?
  • Do your marketing tools and pieces have consistency in images and message
  • Are you branding yourself as an individual, a service, a product or an organization
  • Who is your target and where are they?
  • Who is your competition and where are they?

I use these questions to establish brand clarity and direction that is used to lay the foundation for the strategic planning and creativity process.

It is my opinion that all of us here are branding ourselves as individuals, regardless of what type of business we have. When you network you sell your personality more than your service. Every business out there is going to tell you that they:

  • Do a great job
  • Have the best customer service
  • The price is just right

The fundamentals of branding come from within. When you show your passion, your knowledge, your mission and when you deliver what you promise in the message you display throughout your marketing campaign.

How do you think these names got where they are? Just by accident?

No… they MARKET the heck out of them!

The name of the company, their colors, their symbol, their typeface, the voice, their slogan, the characters, the endorsements – all these components back up those companies’ vision and mission statements.

If you want your name to be remembered, you don’t take branding lightly. It requires persistency, consistency, reliability and yes investment.

But do you think these big companies have always had millions to spend on multi-million marketing campaigns? No. They started like you and I.


To learn more about how to grow your business brand contact 
Marcy Decato at 951-707-6338, 

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