Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
In order to establish brand clarity and direction that is used to lay the foundation for the strategic planning and creativity process we ask our customers the following questions:
- Is your logo identifiable, easy to recognize
- Is your slogan telling the right message
- Do your marketing tools and pieces have consistency in images and message
- Are you branding yourself as an individual, a particular service, a product or an organization
- Who is your target and where are they
- Who is your competition and where are they